About On The Soi
What is this?
On The Soi is an independent, community-oriented guide to Soi Ta Iad — the 1.5-kilometer street in Chalong, Phuket, that the world knows as "Fitness Street."
With over a dozen Muay Thai gyms, CrossFit boxes, yoga studios, healthy cafes, and more packed into a single soi, it can be overwhelming to figure out what's what. This site aims to catalog every business, provide honest guides, and keep schedules up to date — all in one place.
Why does this exist?
Every year we'd land in Phuket, walk down the soi, and spend the first three days asking the same questions: "Is that gym still open?" "Where's the good acai bowl now?" "Did that massage place move?" The information was scattered across outdated blog posts, dead Instagram accounts, and word of mouth from whoever happened to be at the hostel.
After one too many walks past a shuttered restaurant we'd been excited to try, we decided to just build the thing we wished existed. On The Soi is that thing — an honest, independent, always-updating guide to Fitness Street.
On The Soi is different:
- Independent — Not affiliated with or sponsored by any gym, hotel, or business
- Comprehensive — Every business on the soi, not just the popular ones
- Community hub — Telegram and WhatsApp groups connecting residents, visitors, and business owners
- Community-maintained — Message our bot or drop a note in the groups to submit corrections
- No ads, no tracking — Just information
Calendar Subscriptions
One of the original features: live calendar subscriptions for fitness studio class schedules. Subscribe once in Google Calendar, Apple Calendar, or Outlook, and your schedule stays automatically updated as gyms change their timetables. Browse calendars →
Community
On The Soi is more than a directory — it's the community hub for Soi Ta Iad. We run Telegram groups with smart bots that can answer questions about the soi, and WhatsApp groups for social coordination.
Whether you're looking for a training partner, want restaurant recommendations, or need to know which gym has a morning class tomorrow, the community has you covered. Join a group →
Contributing
Is something wrong? Missing a business? Hours changed? Message SoiBot on Telegram or drop a note in our community groups. Business owners can also claim and update their listing directly.
About Soi Ta Iad
Soi Ta Iad (also spelled Soi Taied, Soi Ta-Iad, or Soi Tai Ed) is a road in Chalong, southern Phuket, Thailand. It connects Chao Fa Road East to Chao Fa Road West and runs roughly 1.5 kilometers. It's about 45-60 minutes from Phuket International Airport.
Over the past two decades, the street has transformed from a quiet residential soi into one of the world's most concentrated fitness destinations. Tiger Muay Thai, which opened in 2003, was the catalyst — today the street hosts 15+ gyms and training camps, numerous healthy restaurants, accommodation, and supporting services.
The street is known by many names: Fitness Street, Fighter Street, Phuket Health Street, Thailand's Fitness Street, Muay Thai Street, and "The Fittest Street in the World."
Who's behind this?
Nick Hodulik
Serial entrepreneur turned executive coach. Nick launched his first startup at 15, built a consultancy that served Nike, National Geographic, and TED, then sold it to GoPro where he became VP of Software and Services. After the IPO, he left to travel the world and figure out what was next. Somewhere between a Muay Thai camp and a plate of pad kra pao, Soi Ta Iad became a yearly pilgrimage. He now coaches startup founders on building lives they actually want — usually from wherever the WiFi is decent.
JT Taylor
Coach, certified personal trainer, operational wizard, and the kind of person who's been working since age 12. JT has founded, sold, and shuttered companies across healthcare, real estate, tech, and fitness. After 25 years in the grind, he took an extended sabbatical through 40 countries, discovered his passion for helping people find balance, and became a coach. He's also the one who actually tracks which massage place on the soi gives the best sports massage — critical intel for post-training recovery.
Nick and JT are husbands, business partners at Polymath, and annual Soi Ta Iad regulars. They split their time between Los Angeles and wherever there's good training, good food, and their shih-tzu Madame Wu is welcome.
Frequently Asked Questions
What is Fitness Street in Phuket?
Fitness Street is the popular name for Soi Ta Iad (also spelled Soi Taied), a 1.5 km road in the Chalong area of Phuket, Thailand. It's home to 15+ Muay Thai camps, CrossFit and HYROX gyms, yoga studios, healthy restaurants, and supporting businesses — making it one of the world's most concentrated fitness destinations.
Where is Soi Ta Iad?
Soi Ta Iad is in the Chalong subdistrict of Muang Phuket district, southern Phuket. It runs east-west between Chao Fa Road East and Chao Fa Road West. It's approximately 45-60 minutes by car from Phuket International Airport.
How much does Muay Thai training cost in Phuket?
Prices vary by gym and duration. Most Muay Thai camps on Fitness Street charge around 400-600 THB for a single class, 2,000-4,000 THB for a week, and 6,000-12,000 THB for a month of unlimited training. Some gyms offer package deals that include accommodation.
Is Fitness Street good for beginners?
Absolutely. Nearly every gym on Soi Ta Iad welcomes beginners, including for Muay Thai, CrossFit, and yoga. Many camps have dedicated beginner classes. Check our First-Timer's Guide for tips on what to expect.
What gyms are on Fitness Street?
Major gyms include Tiger Muay Thai, AKA Thailand, Dragon Muay Thai, Phuket Fight Club, Kong Fitness, Unit 27, and many more. Browse our full business directory for the complete list of 200+ businesses.
Can I subscribe to gym class schedules?
Yes! On The Soi offers free, auto-updating calendar subscriptions for studios on Fitness Street. Subscribe in Google Calendar, Apple Calendar, or Outlook and your schedule stays current. Browse available calendars.